Walgreens responded to the thread claiming that they “did not provide individual customer purchase information to Enfamil.” Enfamil also responded, claiming that their promotional programs were carried out on an “opt-in” basis, wherein those receiving communications had to provide consent beforehand to either Enfamil or a partner organization. I was asked to take the test by my doctor despite having no Fallopian tubes. Wade’s overturn, this kind of marketing can elicit a special sort of worry-what data can companies collect about reproductive choices, and how will they use it?ĭear I received this package today a week after purchasing a pregnancy test at your store.

Besides criticizing the waste of a product which has recently become a scarce commodity, they chastised formula company Enfamil for sending free formula without being sure the recipient needed it, pointing out that if they were “desperately trying to get pregnant,” that package would be “a kick to the face,” and that if an abusive partner had intercepted the package, that could potentially put the recipient in harm’s way. On July 16, Twitter user uploaded a thread alleging that one week after purchasing a pregnancy test from Walgreens using their rewards card, they had been sent a package from Enfamil containing baby formula. We’re still in the midst of a nationwide formula shortage, but that apparently isn’t stopping formula companies from aggressively marketing their products to potential consumers-whether or not they're planning on having a baby!

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